Degs Chicken | Creative Strategy and Brand Identity Design

Overall creative strategy and brand identity design for US-based flamed grilled chicken which is a fresh and healthy concept that is giving fast-casual dining a whole new perspective. 

The entire project was a great challenge in the sense that it had to stand out among the existing established famous food chains out there. The success of the brand lies in its creative, consistent, and coherent branding that helped established Degs Chicken in record time. From one location in Ohio, Degs has expanded and opened multiple branches in few years.